The Big Business of E-Commerce

2분 읽기 | 토니 보이트, 닐슨 뉴질랜드 리서치 디렉터 | 2015년 7월

{“order”:3,”name”:”subheader”,”attributes”:{“backgroundcolor”:”000000″,”imageAligment”:”left”,”linkTarget”:”_self”,”pagePath”:”/content/corporate/au/en/insights”,”title”:”Insights”,”titlecolor”:”A8AABA”,”sling:resourceType”:”nielsenglobal/components/content/subpageheader”},”children”:null}

{“order”:5,”name”:”pubdate”,”attributes”:{“sling:resourceType”:”nielsenglobal/components/content/publishdate”},”children”:null}

E-commerce is big business and getting bigger every day. Online shopping has been embraced by mainstream New Zealand with close to 2 million adults (1,952,000) making a purchase via the internet in the last year. Digital consumers are purchasing more items online (+9% year on year) and spend much more (+21%). New Zealanders now buy 18.2 million items online per annum to the value of $4.6 billion. Spend is expected to reach $4.8 billion by the end of 2015.

While the growth of new online shoppers has slowed those already online shopping are hooked. For the first time, those who purchased six or more items each year make up half of all online shoppers, up from 38% in 2010.

The amount spent by New Zealanders on overseas websites is estimated at $1.6 billion. Two-thirds of online shoppers (66%) have made a purchase from an overseas website in the last three months, up from 61% in 2014. More than 60% of those people say that they could not find the items available on a New Zealand retail site.

Consumers everywhere want a good product at a good price, and the seemingly limitless options available in a virtual environment provide new opportunities for both merchants and consumers.

TRAVEL IS THE LEAD CATEGORY FOR ONLINE SHOPPING

The number of New Zealanders buying flights and travel services such as accommodation and car hire has grown and is the leading category for online shopping.

Fashion (clothing/shoes/accessories) is most popular outside of travel. Books declined from the third most popular category to fifth.

Event tickets, music, consumer electronics, games and consoles, sports equipment, flowers, insurance, home appliances and alcohol saw strong growth in the last year.

TRADE ME LEADS WEBSITES WE ARE PURCHASING FROM

Trade Me leads online retailers with nearly 2 million (1,917,000) monthly visitors to its site. The Warehouse, in second place (871,000) had strong growth year on year. The top five is completed with GrabOne (648,000), Amazon (638,000) and Air New Zealand (577,000).

2015 닐슨 온라인 리테일 보고서 정보

닐슨의 온라인 소매 보고서는 뉴질랜드의 온라인 소매업에 대한 뉴질랜드 유일의 심층 정보를 제공합니다. 이 보고서는 매년 이커머스 활동과 쇼핑 패턴을 측정합니다. 연구 방법론은 뉴질랜드인 1,100명을 대상으로 한 온라인 패널 조사와 닐슨의 소비자 및 미디어 인사이트 서비스 및 닐슨 온라인 등급을 결합합니다. 이 보고서는 현재 구매할 수 있습니다.