In 2021, Nielsen celebrated the 15th anniversary of Hispanic Organization of Leaders in Action (HOLA), the company’s first business resource group. HOLA launched in 2006 to empower Hispanic associates interested in creating a more inclusive work environment and to make an impact on Nielsen’s business.
During Hispanic Heritage Month, Nielsen commemorated HOLA’s quinceañera (15 years) with a series of virtual events based on the theme #Unidos Avanzamos/Together We Rise, supporting the growth of Nielsen’s Latino employees and allyship with the greater Latino community. The employee-centered events included professional development events, a global step challenge and virtual volunteering with Hunger Free America.
As an ally for the Latino community, and HOLA executive sponsor, Jamie Moldafsky, Nielsen’s Chief Marketing and Communications Officer said, “Being an ally is crucial to our business success—but also truly meaningful and powerful for me personally. Our purpose is to power a better media future for all people, so it is critical that we learn and share as much as possible about Latin American cultures with one another and our stakeholders, and continuously support our Hispanic employees, clients, and communities.”
Nielsen also released the 2021 Hispanic Diverse Intelligence Series Report: Inclusion, Information and Intersection during Hispanic Heritage Month. The report focuses on how the increasingly diverse U.S. Latino population consumes media differently and has different expectations of content creators, media platforms and brands/advertisers.
Stacie de Armas, SVP, Diverse Insights and Initiatives said, “Latinos lead in every way with our ethnic plurality—from freeing ourselves from the monolith to illuminating our unique cultural attributes. From TV to streaming, to podcasting, our footprint looms large on all platforms. We’ve found our narrative through finding and consuming content that explores our intersectionality.”
Click here for more information about Nielsen’s commitment to the Latino community.