83 percent of consumers worldwide consider recommendations from friends and acquaintances to be the most credible form of advertising. Denmark is no exception. Here, 82 percent also say that recommendations are most credible in relation to, for example, advertising on the web, TV, via mobile phone, etc. This shows Nielsen’s latest survey Global Trust in Advertising, which checks consumers’ attitudes to various forms of advertising.
Read more in the global Nielsen report ‘Global Trust In Advertising‘