Nielsen eViP

Nielsen’s eViP is the official online application for Nielsen’s Local TV Audience Estimates for subscribing Nielsen clients.

Nielsen eViP is a fluid, customizable way to view Nielsen’s Local TV Audience Estimates. Some of the key benefits are: simple, easily accessible app for PC and tablet, simplified data views, greater utility by allowing the user to specify data stream, dayparts/programs, viewing sources, demographics, and metrics and precision, with output via a branded PDF export.


This video provides a brief introduction to Nielsen eViP as well as a demo of the Nielsen eViP application. [Open House, dated May 2018]

This document provides a list of Frequently Asked Questions about Nielsen eViP.

Training Guides

This document is a how to guide to setup reports in Nielsen eViP.

This document describes all of the reports available in eViP.

Upcoming Classes