The drive to maximize ad spend has never been higher, but increasing platform fragmentation continues to raise the stakes for marketers. While traditional TV viewing still accounts for the lion’s share of video viewing, watching via computer, smartphone, tablet and mobile is steadily growing—and fueling more opportunities to reach engaged audiences. And it’s not just about additional devices: Today, viewers are consuming content across screens simultaneously. So for marketers, it all boils down to connecting with consumers when and where they’re watching—because more and more of them are buying at the same time.
