Exclusive Access
MEDIA
INTELLIGENCE
LAB
You Saw How It Works. Here's How to Work It.
Now that you’ve experienced the Media Intelligence Lab in person, go deeper into the data, stories, and solutions to optimize impact for your business.
Consider this your all-access pass to more ideas and greater product knowledge, from Ad Intel and AI, to Sports and Creator insights, with more opportunities to download and apply media intelligence.
THE SIGNALS KEEP COMING
The foundation behind everything you just saw is real data, signals from real people living real lives, and watching every imaginable screen. It’s big data at scale + people panels and sharpened by advanced AI.
Every zone in the Lab told a different part of the story all based on the same foundation of trust and connection, even the art installation you experienced…
THE ART OF IMPACT
From Nielsen's beginnings as the first to innovate capturing panel responses on wax tape a century ago, to the 2.5 miles of metallic tape you walked through entering the Media Intelligence Lab, Monika Grzymala's art installation echoes that legacy and reflects the path to even greater impact.
She calls this work “Raumzeichnung” or "a space that generates its own drawing, and a drawing that generates its own space.” It refers to her practice of creating three-dimensional lines that travel across walls, floors, and ceilings, effectively turning the room itself into part of the artwork.
As Monika describes it, “My works are meant to be experienced bodily and visually - you walk into the tangle, you feel the space transformed around you - because the line, ultimately, is a record of emotions and thoughts. Here, my spatial drawing is also titled Raumzeichnung (Nielsen Effect). It is a welcoming gesture to the visitors and the human factor within the immersive experience.”
The signals keep coming. We encourage you to extend your experience from where you left the Lab and take a closer look at the intelligence that will fuel your next move.
MAKE YOUR NEXT MOVE
Explore the sections that clicked for you and see how each area can positively impact your business. Then, when you're ready to go further, choose your next move: a personal follow-up, a deeper demo, or a takeaway you can bring back to your team.
AD INTELLIGENCE
From What You Saw to What You Do Next
You've seen how it works. Here's a reminder of ways to put Media Intelligence to work for your business, from knowing the market before it moves, to turning signals and data points into your next move.
Get Ad Intel. Get the Edge.
Ad Intel turns fragmented signals into one clear view of market spend and momentum. See where competitors are investing, what they're saying on which platforms, down to share of messaging across Linear, CTV, and Digital, even channels you might be missing. If things in your category are shifting, you'll see it first.
From Guessing to Knowing
Nielsen ONE Ads shows real-time delivery by platform and deduplicated reach across publishers, so you can see true incrementality across your campaign. Add Nielsen's Predictive Sales Lift for directional sales impact to base budget decisions on what works.
From Awareness to Action and Outcomes
With Nielsen ONE Outcomes, see exactly how your marketing drives real sales, with data rooted in truth. Track brand KPIs like brand lift, aided awareness, and purchase intent. Then see how your campaign moves lower-funnel sales with Nielsen's Sales Lift.
SPORTS INTELLIGENCE
Measure the Real Value of Sports
From sponsorship exposure to fan behavior, Nielsen Sports connects what happens on the field to what it's worth off it.
Frame by Frame, Asset by Asset
From the Jersey to the LED board. The Replay or the Social clip. Every sponsor placement is a measurable asset and we track how long a logo held the screen, how clearly it landed, and who it reached.
The Game Within the Game
Nielsen knows sports fans in ways the box score doesn't: 4 50% of Gen Z follows basketball, over half (52%) of soccer fans have children in the home, and 43% of ice hockey fans are women! Knowing who's actually watching is how sponsorship value gets real.
Put a Number on Your Next Sponsorship
See the primary drivers, supporting activity, and ROI behind a sponsorship…before you sign the next deal.
CREATOR LIFT
Understand Influence in Motion
Creator content isn't just a post anymore. It's media. Nielsen helps you navigate this territory and identify the lift influencing your results.
From Feed to Mass Media
A gaming creator's self-financed film earned $51M at the box office. A podcast host signed a reported $100M deal with Spotify and Netflix. This is the trajectory creator content is on — and it's why double-taps and views aren't good enough anymore.
Real Media Accountability
We connect massive media datasets with advanced AI to show how creator content moves people — from brand affinity to purchase intent, and into real-world shopper behavior. In one case, a short-form YouTube cutdown drove a measurable lift in purchase intent on its own.
See Creator Impact Like a Media Channel
Because if you're investing in creators like a media channel, you deserve the same accountability.
