TAPSCAN – The most widely used Web-based sales proposal and analysis software system for radio. TAPSCAN is used by over 19,000 radio sales professionals and facilitates half a million proposals to radio buyers per year.
Enables customers using Respondent Level Nielsen Audio Data to analyze shared audience between single
stations and dayparts or groups of stations and dayparts.
SELECTING REPORT PARAMETERS
Overview of TAPSCAN report parameters selection.
GRAPHING, PRESENTATION, AND PRINTING ORDERS
Overview of TAPSCAN options for creating client friendly reports.
Document audience delivery for any demo, daypart, and geography.
Break out listener composition by Age, County, Language Preference, Listening Location, Employment
Status and Loyalty.
Examine the listening audience shared between radio stations.
Overview of TAPSCAN Schedule layout and functionality.
Overview of TAPSCAN Schedule creation.