MEDIA BUYING

Tapscan

TAPSCAN – The most widely used Web-based sales proposal and analysis software system for radio. TAPSCAN is used by over 19,000 radio sales professionals and facilitates half a million proposals to radio buyers per year.

TUTORIALS

DUPLICATION ANALYSIS

Enables customers using Respondent Level Nielsen Audio Data to analyze shared audience between single
stations and dayparts or groups of stations and dayparts.

SELECTING REPORT PARAMETERS

Overview of TAPSCAN report parameters selection.

GRAPHING, PRESENTATION, AND PRINTING ORDERS

Overview of TAPSCAN options for creating client friendly reports.

RANKER REPORT

Document audience delivery for any demo, daypart, and geography.

COMPOSITION REPORTS

Break out listener composition by Age, County, Language Preference, Listening Location, Employment
Status and Loyalty.

DUPLICATION GRID

Examine the listening audience shared between radio stations.

SCHEDULE OVERVIEW

Overview of TAPSCAN Schedule layout and functionality.

SCHEDULE CREATION

Overview of TAPSCAN Schedule creation.

STEP GUIDES