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Nielsen India Recognised As One Of The 100 “Best Companies For Women In India”

4 minute read | December 2017

‘Women in Nielsen’ ‘Diversity and Inclusion’ critical for global success at Nielsen

Mumbai – Dec 12, 2017 – Nielsen India has been recognised for the second time, as one of the Best Companies for Women in India (BCWI) 2017  in  a survey conducted by The Working Mother Research Institute and AVTAR. The distinction comes as part of the 2017 edition of the study ; that witnessed a participation of over 250 companies from across diverse sectors. The 100 best companies were chosen based on data collected and compared across seven key areas: workforce profile, flexible work, women’s recruitment and retention, benefits, paid time off, company culture and safety and security.

Nielsen’s ranking as per award parameters:

  • Ranked #1 in ‘Women security and Anti Sexual  Harassment Policy Compliance’
  • Ranked #1 in terms of accessibility for ‘Flexi Work’ and #16  for ‘Structured existence off flexible work arrangement’
  • Ranked at #7 for ‘Women Hiring’ ;  #9 for ‘Women’s Attrition’ and ‘Women’s Representation’ ranked at #15.
  • #26 in the space of ‘Leaves Benefits & Paid-offs”  with ranking of #27 for Maternity leave benefits & rank #42 for Adoption leave benefits.
  • Ranked 30th in the area of ‘Workforce profile’

“Nielsen as a company has always been cognisant of the importance of diversity; and ensuring that our offices offer a safe, and comfortable environment for women. To this end, we have over the years integrated  several strategic initiatives specific to gender inclusion into the Nielsen culture, thereby promoting a more agile workplace and encouraging a good work life balance”, said Mahipal Nair, chief human resources officer, Nielsen South Asia.  “The BCWI recognition unde/rscores our commitment not only to our working mothers and their families, but to providing flexible work options that support all our team members and help them achieve success at both work and home”, he added.

With a nearly 800 strong women force in India; across all facets of company roles there are programmes that proactively reach out to all women – within the professional and personal domains. .

Active HR policies are in place to suit requirements for women at different life stages such as work from home, flexi timings and extended maternity leave. The company was one of the pioneers of long maternity leave, introducing a 24 week policy in 2015; which was extended to 26 weeks as per government amendment in April 2017. Child adoption leave can also be availed for a period of 6 months by mothers.

A critical initiative for  is  the ‘Women in Nielsen’ initiative; a key  focus on Employee Resource Group chapter in India, these include mentoring; leadership ; personal and career development training ; as well as support for emotional well-being through accessible connects.  The company follows equal opportunity principles, and does not distinguish in what were traditionally considered “male-oriented” roles vis a vis field data personnel. From a compensation perspective also, Nielsen rewards and recognises associates based on purely on merit, there is no gender disparity present in the process.  Of the number of current women employees 135 have undertaken leadership training programmes ; while 57 have participated in mentoring activities in the past one year itself.

“Embracing Diversity is not a destination but a journey. Women in Nielsen is an agenda that we have undertaken as a first step that allows our women colleagues a safe environment with opportunities that are equally available to women irrespective of their stage in life and the personal commitment that are equally valued. WIN also is supported by the men in the organisation across spectrum and that further strengthens the initiatives carried out”, said Radhika Chandok; chief diversity officer; Nielsen South Asia.”We have achieved a milestone in driving this agenda through the consistent efforts of a team of leaders across locations and departments who have been focused on ensuring that Nielsen is a preferred employer for our diverse colleagues”.

At a global level diversity and inclusion also forms an intrinsic facet of the cultural fabric at Nielsen through Employee Resource Groups –  with 9 different groups 8,000+ members globally and 100+ global ERG Leaders. These  include groups like Women in Nielsen(WIN), Asian Affinity Link, Black community, LGBTs, Multicultural group, Differently abled, Hispanic organisation, War veterans, Nielsen generations. The Women in Nielsen ERG is the most popular, relevant and is present in 55+ countries across the globe including India.


Nielsen Holdings plc (NYSE: NLSN) is a global performance management company that provides a comprehensive understanding of what consumers Watch and Buy. Nielsen’s Watch segment provides media and advertising clients with Total Audience measurement services across all devices where content — video, audio and text — is consumed. The Buy segment offers consumer packaged goods manufacturers and retailers the industry’s only global view of retail performance measurement. By integrating information from its Watch and Buy segments and other data sources, Nielsen provides its clients with both world-class measurement as well as analytics that help improve performance. Nielsen, an S&P 500 company, has operations in over 100 countries that cover more than 90% of the world’s population. For more information, visit    


Media Relations: Tarini Mathur Kaul,, mobile + 91 9654400458