PROJECT TRUECOUNT

COUNTING EVERYONE IS GOOD FOR EVERYONE

Reaching everyone will be our greatest challenge

The changing demography of America makes it more important than ever to reach populations that have been traditionally hard-to-count. Encouraging multicultural communities to participate in the census and emphasizing the safety and benefits of being counted is a priority.

We’ll provide tools and resources to help you

Through Project TrueCount, Nielsen is offering our business partners, the media and community organizations a culturally sensitive toolkit to help foster participation in the 2020 Census. Download the toolkit below.

Truth is our agenda

At Nielsen, our mission is to provide our clients the truthful, actionable information they need to adapt, innovate and grow. Census data is vital in the business community. That’s why we’re dedicating resources to accurately map the changing demography of the U.S. It is mission-critical for Nielsen.

It’s our sincere hope that you will embrace Project TrueCount and partner with us to help ensure the 2020 Census is accurate, fair and complete. Get started today! Download the toolkit below.

Project TrueCount toolkit

project-truecount-toolkit-preview

Partners

Hear from some of our partners and community leaders about the importance of census participation.

Luis Miranda

Marisol Vargas

Frankie Miranda

Isolda Peguero

(en español)

Luis Miranda

(en español)

Learn more about how some of our partners are encouraging participation.

AARP logo
AAJC logo
Hispanic Federation logo
National Urban League logo
Telemundo
Univision
YWCA logo

Additional Resources

The 2020 U.S. Census is available in 59 non-English languages. Learn more >

Stay up-to-date on the latest with the 2020 Census by following the Census RSS Feed.

For press inquiries: corporatepressinquiries@nielsen.com

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THE PRICE OF LIGHT IS LESS THAN THE COST OF DARKNESS.

ARTHUR NIELSEN