PROJECT TRUECOUNT

COUNTING EVERYONE IS GOOD FOR EVERYONE

PROJECT TRUECOUNT: NIELSEN’S NATIONWIDE INITIATIVE TO SUPPORT A FAIR AND ACCURATE 2020 U.S. CENSUS.

Once every ten years, the census count gives us a comprehensive portrait of America. Businesses rely on this information to find opportunities for growth and our government uses it to decide where to invest its resources. Inaccurate Census data will result in bad decisions and ultimately, in bad business. That’s why we must all do everything we can to ensure the 2020 Census is accurate, fair and complete.

PROJECT TRUECOUNT: LA INICIATIVA DE NIELSEN A NIVEL NACIONAL PARA RESPALDAR UN CENSO 2020 JUSTO Y PRECISO.

Cada diez años, el conteo del censo nos da un retrato completo de los Estados Unidos. Los negocios confían en esta información para encontrar oportunidades de crecimiento, y nuestro gobierno lo utiliza para decidir dónde invertir sus recursos. Datos inexactos del Censo resultarán en malas decisiones y finalmente, en malos negocios. Por eso debemos hacer todo lo posible para asegurar que el Censo 2020 sea preciso, justo y completo.

Para recursos en español, por favor haz clic aquí o visita 2020census.gov/es.

Reaching everyone will be our greatest challenge

The changing demography of America makes it more important than ever to reach populations that have been traditionally hard-to-count. Encouraging multicultural communities to participate in the census and emphasizing the safety and benefits of being counted is a priority.

We’ll provide tools and resources to help you

Through Project TrueCount, Nielsen is offering our business partners, the media and community organizations a culturally sensitive toolkit to help foster participation in the 2020 Census. Download the toolkit below.

Truth is our agenda

At Nielsen, our mission is to provide our clients the truthful, actionable information they need to adapt, innovate and grow. Census data is vital in the business community. That’s why we’re dedicating resources to accurately map the changing demography of the U.S. It is mission-critical for Nielsen.

It’s our sincere hope that you will embrace Project TrueCount and partner with us to help ensure the 2020 Census is accurate, fair and complete. Get started today! Download the toolkit below.